How To Make Your Table Top Display Pop

There is no style of trade show display quite as convenient as the table top display. These displays are known for their easy portability, and are also consistently among the least expensive. Although these advantages make them a great choice with nothing else to consider, there is one possible drawback: if you don’t think outside the box, your table top display isn’t going to pop. With a little bit of creativity and a considered trade show display design, you’ll see big rewards from even a small table top display.

Table Top Display Basics

The key to a great table top display is a strong design statement. Your design should leave no doubts about what your company has to offer; it should immediately put forward that which you consider your biggest assets. Although this goal seems straightforward, it can be complicated to achieve in practice. Your greatest strength may be difficult to determine, and making it clear to passerby can be difficult. Start off by making a list of what you’d like to communicate through the table top display, and narrow down from there. Enlist the help of co-workers and friends to make sure that the strength you emphasize is putting your best foot forward. A table top display has a more limited text and graphics area than other trade show display styles, and so maximizing what you put on it is particularly important.

Visual Interest Makes The Trade Show Display Shine

After you’ve determined what you want to communicate with the trade show display, it’s time to start accenting that asset. Everything that you put in or on the trade show display should be directly related to your strength. For example, if you’re using the trade show display to communicate your company’s reliability, you might want to feature a testimonial about your company’s products. Better yet, include a small display of your product working as intended. You’d be surprised what can be fit in or near a table top display — just make sure you know exactly what space you’ll have at the convention before you make plans. If you won’t have enough table to properly set up your trade show display, you can’t use the exciting features you would want.

Don’t Overwhelm With Text

When you have a small space, it’s particularly important to watch how many words you are using overall. A large block of text may seem like a good way to inform people about your company, but can instead become an unwelcoming and off-putting wall of words that will turn people away. Instead of putting all the information you can fit onto a trade show display, let the highlights speak for themselves. Use media with a small bit of text, rather than text with a small bit of media. If you have additional information that needs to be conveyed, use a flyer or brochure. Not only do they avoid the problem of overwhelming text, they can also be taken away from the convention, while your table top display cannot be removed.

Make It Your Own

Ultimately, a table top display is only as good as its representation of your company. Every trade show display should follow all the guidelines detailed above, but the ultimate test is whether or not it feels right in the end. The trade show display should have a design that fits with your company, text that complements you, and an overall sentiment that is perfectly in line with your ethos. If you manage that overall feeling, you’ll see great success with your table top display at a trade show and anywhere else you want to use it.

Tags: table top display, trade show display